Social Media Analytics

Is the process of collecting, analyzing, and interpreting data from social media platforms to understand your audience, measure the success of your content, and optimize your strategy.

Think of it as a digital report card that shows what's working, what's not, and how you can improve. By digging into this data, you can make smarter decisions about your content, targeting, and overall marketing strategy.

Topics include:

• Why tracking matters
• Some tools use (free & paid)
• General Key metrics to track
• Specific Key metrics to track
• Choosing the right Key Performance Indicators (KPI's)
• Analyzing the data
• Ad analytics
• Competitor analysis
• Content optimization
• Understanding audience demographics

Social media Analytics eBook is available as pdf digital download of 15 pages.

Published December 2024.